The Enlightened Entrepreneur:
A Spiritual Approach to Creating & Marketing a Company
By Grace Bulger
The Enlightened Entrepreneur is a unique guide for people who have or want to start their own business, offering a new approach to marketing as the discovery and expression of their company's spirit. Each facet of the process is examined and accompanied by practical information, business research, personal stories, and real-life examples. At the end of each section is a series of thought-provoking exercises, meditations, and visualizations, which will teach you how to conceptualize your new business or run an existing one with greater depth and clarity. In essence, it outlines the process for developing the tools necessary to effectively envision and market an enterprise in its highest integrity. Written by a successful entrepreneur who has consulted with enterprises ranging from one-person start-ups to Fortune 500 companies, the book is filled with practical exercises and real-life anecdotes to walk readers through every stage of envisioning and marketing an organization.
Owning a company is more than just a way to make money, argues Grace Bulger in The Enlightened Entrepreneur: A Spiritual Approach to Creating and Marketing a Company it's a form of self-expression. Bulger, a marketing consultant, helps would-be entrepreneurs found and promote companies that are true to their personal vision. She guides readers through an assessment of their skills, values and goals so that they can understand what kind of company best suits them. She then explains how to share the spirit of the company with potential customers, using a personal story to inspire loyalty and trust. Bulger's holistic approach will be welcomed by business owners who'd like more than just monetary rewards.
The book is bent along the spine and has a red sharpie mark at the lower edge of the pages, as seen in pictures. Overall the book is in a good condition.